Diplomacy gets delicious: Consulate General of Italy partners with Aperol Spritz as the ‘Official Taste of Italian Summer’ Down Under
MEDIA RELEASE/PUBLICITY
Posted 09 November,2025
… giving lucky Aussies in Sydney and Melbourne the chance to enjoy an Aperol Spritz on the house this weekend to celebrate!
- Aperol Spritz is launching the official taste of Italian summer together with the Italian Consulate General
- To celebrate, Aperol waiters will hit the streets of Sydney and Melbourne this Saturday — just spot, scan, and sip for a complimentary Spritz!
- Follow @aperolspritzau on Instagram to track live where the waiters will be popping up
SYDNEY, 6 NOVEMBER 2025:
For the first time in Australia, the Italian Consulate General partners with Aperol, the number one cocktail in Italy, to share the official taste of Italian summer Down Under.
To celebrate, the Italian Consulate is inviting Aussies to raise an Aperol Spritz together this weekend. On Saturday (8 Nov), Aperol waiters will mark Italian summer’s arrival in Australia and descend on Sydney and Melbourne offering complimentary Aperol Spritzes — just spot them, scan the QR code, and enjoy a complimentary Aperol Spritz on Italy!
In a stately address alongside Jacopo Borsa, Managing Director for Australia at Campari Group, Consul General, Gianluca Rubagotti officially recognised the iconic orange tipple as the perfect Aperitivo companion — watch video here.
Taking summer to the streets of Sydney, the parade of 75 Aperol waiters will travel to popular locations like Watsons Bay and Bondi Beach before they catch the ferry to take in the iconic views of the city at Circular Quay!
Meanwhile in Melbourne, waiters will travel the spectrum of the city’s cultural hotspots from St Kilda Pier to Federation Square to Hosier Lane.
From sun-drenched rooftops to bustling beach bars, the Aperol waiters will pass by participating venues so you can savour your first taste of Italian summer, either at your local haunt, or from BWS if you’re toasting at home. Be sure not to miss out and track the waiters on Aperol’s Instagram @aperolspritzau.
The Consul General, Gianluca Rubagotti said: “The aperitif is more than a drink — it’s a ritual pause between a day’s work and the night’s promise. Few capture this better than the Aperol Spritz. Its magic lies not just in the glass, but in the company — picture it paired with a plate of prosciutto crudo di Parma o San Daniele, green Castelvetrano olives, and Parmigiano-Reggiano cheese shards drizzled with aged balsamic vinegar from Modena. From Venice to Sydney, Aperol Spritz and its culinary companions remind us that summer is best served slowly, with flavour and friends.”
Jacopo Borsa, Managing Director – Australia at Campari Group, said: “Aperol is proud to be championing this aperitivo moment by bringing over a century of heritage and Italian flair to every glass. Partnering with the Italian Consulate General marks a cultural milestone: aperitivo is no longer just a taste of Italy, it’s becoming part of the Australian summer lifestyle.”
For those looking to get a flavour of Italy this summer; slow living, long lunches, and Aperitivo culture, consider this your sign to enjoy the sun on your back and bask in the glow of Italian summer right here in Australia.
Keep an eye on Aperol Spritz Australia’s social channels to stay in the know and find out why Aperol Spritz is one of the most searched for cocktails worldwide! @aperolspritzau
About the Campari Group
Davide Campari-Milano N.V., together with its affiliates (“Campari Group”), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. Campari Group’s portfolio, with over 50 brands, spans spirits (the core business), wines, and soft drinks. Its internationally renowned brands include Aperol®, Appleton Estate®, Campari®, SKYY®, Wild Turkey®, and Grand Marnier®. Headquartered in Sesto San Giovanni, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries. Campari Group employs around 4,000 people. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI – Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. For more information: www.camparigroup.com. Please enjoy our brands responsibly.
Campari Group is a contributor to DrinkWise Australia, an independent, not-for-profit organisation focusing on helping to bring about a healthier and safer drinking culture in Australia. Please see more information on https://drinkwise.org.au/
About the activation
Aperol encourages responsible drinking. Complimentary Aperol Spritzes are available to adults aged 18+ at participating licensed venues. Terms and conditions apply.
Aperol Spritz Premix Bottles (4-pack) and Aperol (700mL) are available for purchase from leading licensed retailers nationwide. Enjoy responsibly.
Participating venues in Sydney
- Watsons Bay Hotel
- Bondi Icebergs
- North Bondi Fish
- Barangaroo House
- Woodcut
- Icebergs Harbour Bar
- a’Mare
- Opera Bar
- Manly Pavilion
- Felons
- New Brighton Hotel
- Cibaria Manly
Participating venues in Melbourne
- Il Mercato Centrale
- Brunetti Oro
- Republica
- Stokehouse
- Arbory Afloat
- Riverland
- Boat Builders Yard
- Left bank
