Publicity-Developing your Branded Content on the Sydney Times
-Branded or Native content using your Texts and images
In a nutshell, native advertising is much like sponsored content but with the unique tone & feel of The Local’s journalism.
Your Publicity campaign will be developed in collaboration with The Sydney Times creative team who will help you get your message to engage and resonate with our readers in an appropriate tone of voice that they know and trust and can relate to.
Why should you use native advertising?
- Increased brand exposure: native adverts are viewed 52% more frequently than banner ads
- Better story-telling and thought-leadership integration
- Potential reach is greater to suitable audiences: the world’s largest reach of international professionals living abroad
- Google Ads -Adblock friendly, complimentary to other ads
- Provides long tail exposure and SEO
1. Idea Creation
We will work with you to find the best angle & format for your message.
2. Creation and realisation
Our Award winning team will create the content, publish it on our sites and promote it through our social media channels.
3. Optimisation
Our experienced team will analyse & optimise continually to drive the response you need.
Banners, video and interactive solutions
To enhance your campaign or increase the longevity of your products and services exposure, your marketing teams can consider:
- Tactical banner advertising
- Targeted social media on FB,Instagram and Linkedin
- Branded video on our Video Chanel
- Surveys and Fun Quizzes developed in conjunction with the Publisher
