Peter’s Drumstick is once again teaming up with Clean Up Australia for its ‘Let’s Clean Up Our Backyard’ initiative!
Peters Drumstick is proud to announce it is once again teaming up with Clean Up Australia for its ‘Let’s Clean Up Our Backyard’ initiative to take on the challenge of protecting Aussie summer moments. Building on the success of last year’s ‘Let’s Clean Up Our Summer’ campaign, which saw over 5,000 pieces of rubbish exchanged for the new Drumstick flavours by cleaning up our beaches, parks and rivers, Drumstick is stepping up its efforts to target waste in our urban and suburban neighbourhoods, preventing it from going downstream and reaching our natural environments.
To get fellow Aussies involved in the ‘Let’s Clean Up Our Backyard’ initiative, Drumstick will host activations at Martin Place and Bondi Beach in Sydney on February 9th and 10th. An ice cream truck will be giving away Drumstick’s newest flavours – Iced Latte and Choc Raspberry Brownie in exchange for rubbish collected from the local area to encourage locals to come together and clean up their neighbourhoods. The ice cream truck will then travel down to Melbourne and will appear in Prahran Square and Federation Square on February 16th and 17th.
This year, the activation will feature a giant Drumstick-shaped rubbish bin where Aussies can see how much rubbish the community has collected in real-time with markers indicating the level of impact each amount of accumulated rubbish has on the environment.
Drumstick wants to continue doing its bit to help protect our environment, bring awareness to a worthy cause, and make an impact to help clean up Australia. Through last year’s efforts, the “Let’s Clean Up Our Summer” campaign drove over a 30% increase in registrations to Clean Up Australia, with 750,000 Aussies participating on Clean Up Australia Day and giving away 5,000 Clean Up kits.
This year, Drumstick is pledging another $250,000 to Clean Up Australia, which goes towards providing free Clean Up Kits. Aussies are invited to order a free kit anytime from the Clean Up Australia x Drumstick website, encouraging them to organise their own local clean-ups.
Clean Up Australia Day will be held on Sunday 3rd March, 2024.
How to Participate:
- Choose from one of Drumstick’s “Let’s Clean Up Our Backyard” flavours – Iced Latte or Choc Raspberry Brownie.
- Scan the QR code on the pack to visit the Clean Up Australia x Drumstick landing page.
- Sign up for your Clean Up Australia kit and join the movement.
