Best supermarket brands in Australia according to Canstar
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ALDI
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Woolworths
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Coles
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IGA
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Other supermarket brands
1. ALDI
Ratings result
ALDI was rated five stars for value for money, layout & presentation of store, freshness of produce, quality of supermarket-owned branded products, deals & specials available and overall satisfaction, with four stars for customer service, and three stars for variety of products.
Supermarket Profile
German grocery giant ALDI first came to Australia back in 2001, with the brand today synonymous with bargains thanks to its Special Buys shops, where shoppers can virtually buy anything from snow gear to lawnmowers and seemingly everything in between. While ALDI doesn’t have the same number of stores as Coles and Woolworths, it stocks fewer products at arguably cheaper prices to help those who know what they’re after save a few dollars at the checkout. Interestingly, ALDI doesn’t have a loyalty or rewards program, instead intending to focus on price points on products, as well as no online shopping functionality, instead giving shoppers the full brick and mortar experience for their grocery shop.
2. Woolworths
Ratings result
Woolworths was rated five stars for variety of products and layout & presentation of store, with four stars for value for money, customer service, freshness of produce, quality of supermarket-owned branded products, deals & specials available and overall satisfaction.
Supermarket Profile
Often referred to as ‘Woolies’, Woolworths has around 1,000 locations around Australia, with its parent company – Woolworths Group Limited – also the parent company to Dan Murphy’s and Big W, in addition to a number of other smaller businesses. Similar to main rival Coles, the ‘Fresh Food People’ at Woolworths have also ventured into the online market, offering an online grocery experience for time-pressed shoppers, as well as offering the Click & Collect pickup or home delivery service. Select stores also include bakeries and even sushi outlets for when you need a meal on the go, with Woolworths also offering the Everyday Rewards loyalty program to help you get a discount on your shop, with its Woolworths Mobile also helping to take some money off the docket if you’re a customer.
3. Coles
Ratings result
Coles was rated four stars for value for money, variety of products, layout & presentation of store, quality of supermarket-owned branded products, deals & specials available and overall satisfaction, with three stars for freshness of produce and customer service.
Supermarket Profile
One of Australia’s two biggest supermarket chains, Coles now stands as a publicly listed company on the Australian Stock Exchange, having previously been owned by the Wesfarmers Group, which now holds a 15% share in the business. Coles has more than 800 stores across Australia, meaning you’ll likely come across one on your travels. In addition to physical stores, Coles also offers online grocery shopping with the choice of Click & Collect or home delivery, ideal for when you’re run off your feet. Coles also offers Flybuys points to earn via your shop, with special promotions regularly available to help you score additional points, which can be used on grocery shops or other purchases.
4. IGA
Ratings result
IGA was rated five stars for customer service, and three stars in all remaining categories, including value for money, variety of products, layout & presentation of store, freshness of produce, quality of supermarket-owned branded products, deals & specials available and overall satisfaction.
Supermarket Profile
The Independent Grocers of Australia works by utilising group purchasing and marketing, while store management and ownership stay independent. More and more solo shops are joining the IGA name, which currently has more than 1,400 locations across Australia, from small corner shops to sprawling supermarkets. Many IGA shops also carry more local brands, speciality products, or imports for some variety in your usual supermarket stock, with IGA also offering the IGA Rewards program for those after exclusive member offers or discounts.
Other supermarket brands
Not all brands in the market qualify for our ratings (based on minimum survey sample size), but that doesn’t mean they’re not worth considering. Here are several more brands to check out before making a purchase decision.
- Costco
- Foodland
- Foodworks
