Enjoying Taboola articles and features on the Sydney Times with engaging content and infinite scroll!
Written by the Editor & Custodian Axel Ritenis
All about Taboola on the Sydney Times
We are pleased to advise that Taboola Articles and Features using the Infinite scroll and native branded publicity are a major presence on the Sydney Times (coming up automatically at the conclusion of every Sydney Times article).
In keeping with our “Aggregation with Integrity” media business model ,..we continue to curate and share the best Content on the Sydney Times “Ideas marketplace” and we also want to share important News & Information with You,.. but with the Taboola presence – We can also entertain you!
Taboola Feed, a seamlessly integrated feed that provides readers with personalised content for a more engaging experience,has been re-integrated into www.sydneytimes.net.au – the “Voice of the People” in Sydney.
Taboola is becoming increasingly popular and already a presence on the iconic and world famous BBC Digital plaltfrom, So suffice to say that the Sydney Times is in good company.
Taboola Feed, a seamlessly integrated feed that provides readers with personalised content for a more engaging experience,has been re-integrated into www.sydneytimes.net.au – the Voice of the people in Sydney.
Taboola Feed on the Sydney Times
So now every page on the ST site can provide a dazzling variety of interesting and personalized experiences, in a consistent user interface enabling readers to linger, scroll and enjoy. Hopefully, readers will spend not just 30 seconds, but 30 minutes on our s site—reading lots of content, scrolling through interesting experiences, sticking around for more. Taboola Feed brings the scrolling newsfeed experience consumers love on social networks right to our pages.
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.
Taboola Today
Taboola News continues to provide people with trustworthy news sources to access. It gives consumers direct access to a curated list of the world’s top publishers where they can learn more about local news, sports, entertainment, politics, health and more.
Studies show consumers spending more time learning and reading via mobile devices, and a large portion of time spent on mobile today is on social media. Mobile social apps have become a place where many consumers turn to learn about important topics across politics, health, and local news, despite substantial risks for misleading and false information:
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Taboola is a self-branded internet “discovery platform”, that tries to curate just the right things online to users based on a person’s interests. The company achieves targeted content along with tailored advertising and marketing by making recommendations of what users may also like.
In essence, Taboola claims to be the reverse of search engine results. While search engines provide precisely what the user is searching for, Taboola recommends content proactively based on user’s preferences, which are, in turn, based on Taboola’s sophisticated algorithms.
Taboola offers a content marketing service that connects content creators with content publishers.
Available tools and technology includes web-based widgets titled “Content You May Like,” “You May Also Like,” “Recommended for You,” or similar. These widgets carry pictures and links to related content (video, image-based slideshows, or articles) and are placed by content publishers on their sites. The linked content can be internal (from the publisher’s website or network), as well as external (leading to other sites), for which the publishers get paid a share of advertising revenue. Current publishers include sites like The BBC , LifeHacker, Fox Sport,The Huffington Post, Time, USA Today, The Weather Channel and Investopedia, among many others.
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About Taboola
Taboola, now over 1,700 people globally, is headquartered in New York City with offices in Mexico City, São Paulo, Los Angeles, London, Berlin, Madrid, Paris, Tel Aviv, New Delhi, Bangkok, Beijing, Shanghai, Istanbul, Seoul, Tokyo, and Sydney, and is used by thousands of companies to help over a billion people worldwide discover what’s interesting and new at the moments they’re ready to experience new things. In doing so, they help companies attract and strengthen customer relationships.
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced rapid growth and new innovation for its Taboola News offering, which is expected to cross $50M in revenue for Taboola in 2022.
Taboola News integrates content recommendations from Taboola’s large publisher network with leading mobile device manufacturers across multiple touchpoints, including Minus One screens, news notifications, and browser applications. The newest offering from Taboola News brings editorial recommendations, curated beautifully via wallpaper experiences, on mobile device lockscreens. The product is now live in over 80 markets around the world.
Studies show consumers spending more time learning and reading via mobile devices, and a large portion of time spent on mobile today is on social media. Mobile social apps have become a place where many consumers turn to learn about important topics across politics, health, and local news, despite substantial risks for misleading and false information:
