Indigenous Artist Kyralee Shields Launches Designs with Cricut for NAIDOC Week 50 Years Celebration 

Indigenous Artist Kyralee Shields Launches Designs with Cricut for NAIDOC Week 50 Years Celebration 

-Design proceeds go to Indigenous Literacy Foundation to honour Bunya Designs 

Media Release posted 02 July,2026

SYDNEY, Australia – 2nd July 2026 —  Cricut®, Inc. (NASDAQ: CRCT), the leading creative platform company that makes it easy for users to create meaningful personal items, has partnered with Indigenous artist, Kyralee Shields, – to launch a collection of Indigenous art and NAIDOC Week inspired designs in Cricut Design Space®. 

This collaboration marks a unique celebration of NAIDOC Week (6th – 13th July 2026) with all proceeds from designs supporting local Indigenous charities nominated by the artists. Importantly, this partnership brings the rich cultural heritage of Indigenous traditions, symbolism, and storytelling to life through a digital art medium, and into the hands of millions of creators worldwide.

Commenting on the NAIDOC Week theme this year and the importance of this collaboration, artist Kyralee Shields says:

“NAIDOC Week is a time to celebrate my culture on a broader scale and create opportunities for the wider community to learn about and connect with Aboriginal culture. While I share my stories with pride every day through my art, NAIDOC provides a special opportunity to amplify them and celebrate alongside communities across the country. The fifty-year milestone is incredibly significant, recognising the resilience of our people and honouring the generations of mob who fought for recognition, representation, and a stronger future. It highlights the importance of continuing to share our stories, celebrate our achievements and carry forward the legacy of those who paved the way for us today.”

Kyralee Shields comments on the importance of showcasing local and indigenous art through design platforms:

“Being able to showcase our art through large platforms, like Cricut, allows the broader community to connect with our culture. It gives Indigenous artists the opportunity to share our stories and perspectives with people who may not otherwise have the opportunity to encounter them. For me, it’s about creating connections, encouraging conversations, and showing that Aboriginal art is not only something to be admired, but a living expression of culture that continues to evolve and thrive today.”

According to Nicola Dow-Smith, ANZ Region Director, Cricut, “Cricut is honoured to support and celebrate Indigenous artists this NAIDOC Week, especially as we recognise the 2026 theme, 50 Years of Deadly. We’re proud to showcase the incredible talent of artist Kyralee Shields through the Contributing Artist Program, working together to share digital designs with our community to make. This partnership is one way we honour and respect First Nations traditions and culture, helping keep Indigenous storytelling alive for the next generation. We hope this collaboration encourages greater recognition and representation of Aboriginal culture and designs within the Cricut community, furthering Cricut’s commitment to creativity, community, and celebrating diversity.”

Cultural Warning: Aboriginal and Torres Strait Islander viewers are advised that the following contains the name and image of a person who has passed away, which may cause sadness or distress.

We have partnered with Bunya Designs for the last two years for NAIDOC Week. We have shared sincere condolences with her family and in honour of her life and art, all design proceeds from her art and this year’s designs will be donated in honour of Leah Cummins, a proud Mayi Kulan and Kalkadoon woman and founder of Bunya Designs, to not-for-profit organisation: Indigenous Literacy Foundation (ILF). IFL is a national community-led charity working with Aboriginal and Torres Strait Islander remote Communities across Australia. ILF responds to requests from remote Communities for culturally relevant books, including early learning board books, resources, and programs to support Communities to create and publish their stories in languages of their choice. Cricut will match the donations from the design usage in July 2026.

The Cricut Contributing Artist Program (CAP) allows designers to sell their images to the Cricut community, with more than eight million members worldwide. The program was first developed to welcome artists from around the world to apply and contribute original artwork to the ever-growing Cricut library, to ensure there are designs that reflect the growing diversity of members, languages, occasions, seasons, and reasons! Artwork from CAP artists is available to all Cricut Access subscribers at no added cost. All other Cricut members can purchase their artwork a la carte. 

NAIDOC Week celebrations are held across Australia between the 6th and the 13th of July to celebrate and recognise the history, culture, and achievements of Aboriginal and Torres Strait Islander peoples. NAIDOC Week is an opportunity for all Australians to learn about First Nations cultures and histories and participate in celebrations of the oldest, continuous living cultures on earth. The 2026 NAIDOC Week theme is ‘50 Years of Deadly’.

About Cricut, Inc.

Cricut, Inc. is a creative platform company that makes it easy for users to create meaningful personal items. Cricut Design Space is the software experience that powers Cricut’s ecosystem of products and services. These industry-leading products include a flagship line of smart cutting machines — the Cricut Maker® family, the Cricut Explore® family, and the Cricut Joy® family — accompanied by an extensive line of Cricut Heat Presses. like Cricut EasyPress®, and a diverse collection of materials. In addition to providing products and services, Cricut fosters a thriving community of millions of dedicated users worldwide. 

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