BOOZEBUD LAUNCHES BESTBUD
–Pet-friendly beer & wine gifting for ‘man’s best friend’
Research reveals 1 in 4 Aussies intend to spend more on furry friend, than best friend this Christmas… and 1 in 3 would prefer to spend Christmas Day with their pet over their partner’s family, in-laws and/or extended family.
BoozeBud – one of Australia’s largest online-only wine, beer and spirits retailers – has launched BestBud: a cracking curated collection of pet-friendly beers and wine gifts for Aussies looking for the pawfect present this Christmas and holiday season.
New research reveals that, on average, Aussie cat and pooch parents will spend approximately $75 spoiling their furbaby this Christmas, with 1 in 3 splashing out and spending $100 or more.
Highlighting who is really ‘man’s best friend’, a quarter of all Aussie pet parents* will spend more on their dog or cat than their best mate at Christmas. One in five will spend more on their pet, than their own partner or parents!
With over half of all Aussie pet parents citing they regularly or occasionally enjoy having a beer or a wine with their feline or canine companion, the new curated offering on BoozeBud allows Aussies to shout and share** a safe drink with their furry family members during the festivities.
“Socialising, hosting and gifting beer and wine is so popular during the holidays that we wanted to make sure those furry family members were catered for too. We already offer low and no alcohol options for humans, so we’re pleased to now offer an alcohol-free, pet nutritionist developed collection for our canine and feline friends,” said Ryan Agar, Head of E-Commerce at BoozeBud.
Who will be left in the doghouse this Christmas? Not many dogs. One in two Aussie pooch parents believe it is important that their dog doesn’t get left out of the festivities at Christmas, and reiterating the love Aussies have for their pet animals, a third (1 in 3) cite they would actually prefer to spend Christmas Day with their pet over their partner’s family, in-laws and/or extended family.
BestBud’s selected collection of drool-worthy drinks include bottles of Pawroni ($11.95), cans of Paw Blonde ($9.95) and Pawsecco ($14.95). Each has been hand-blended and bottled by an accredited pet nutritionist.
Containing absolutely no alcohol, preservatives or carbonation, these drinks are carefully crafted by L’Barkery in Queensland with premium dog and cat friendly ingredients (known for assisting with bone joint muscle and cartilage health).
For the real pampered pet, BoozeBud has also created a limited edition BestBud Hamper including a bottle of Pawroni, can of Pure Blonde, a Santa Cigar (edible treat) and a BestBud pet travel bowl – suitable for both cats and dogs, valued at over $40 and retailing for $27.
Australia has one of the highest pet ownership rates in the world, with approximately 69% of households in Australia owning pets, with dogs being the most common (48%), followed by cats (33%).
To purchase cat and doggy drinks from BestBud, go to BoozeBud.Com https://www.boozebud.com/collections/bestbud Christmas delivery cut date is Friday 15 December.
BestBud Hampers are limited, get in quick!
Research insights featured in this media release were obtained from research conducted via Pureprofile, an Australian owned Data and Insights business that sampled 1000 Australian Cat and Dog owners aged between 18-65+, in line with the current ABS census statistics. The fieldwork was conducted in November 2023.
- References to pet parents in this media release refers to Australian Cat and Dog owners only.
- Pawsecco, Pawroni and Paw Blonde are designed for doggy and cat consumption only. Human consumption is not recommended. These drinks are in no way similar in ingredients or taste to the prosecco and beer sold on our website.
Additional Product Information
This faux beer and wine drinks have been formulated by L’Barkery and contain premium quality, human grade ingredients sourced within Australia, that are deemed good for cats and dogs.
Paw Blonde, Pawsecco and Pawroni contain no alcohol, preservatives or carbonation.
All products have a 6 month shelf life.
Paw Blonde
Each can includes a good pour of Paw Blonde! Developed by an accredited pet nutritionist, Paw Blonde is a dog- and cat-safe faux beer made of Bone Broth, along with added supplements that are known for assisting bone joint and muscle cartilage health.
Ingredients: beef bone stock with added maltodextrin, glucosamine, MSM, chondroitin, and low-level (trace element) boron.
Pawroni
A tasty, (non)frothy one for your furry friend! Developed by an accredited pet nutritionist, Pawroni is a dog- and cat-safe faux beer made of Chicken Breast, along with added supplements that are known for assisting bone joint and muscle cartilage health. Delicious (for dogs and cats)!
Ingredients: human grade chicken breast powder with added maltodextrin, glucosamine, MSM, chondroitin, and low-level (trace element) boron.
According to L’Barkery, Glucosamine, MSM, and chondroitin are natural and contain anti-inflammatory properties that are reported to support cartilage regrowth, which will improve lubrication in your furbaby’s joints, therefore increasing mobility, promoting joint health naturally, and helping to prevent osteoarthritis.
Boron: Bone is a cast of living cells and a fibrous material, with calcified minerals. Boron is one of the micronutrients required for optimal health and is involved in maintaining good bone mineralisation. Boron is essential for calcium to stay bound to the structure of the bone.
Pawsecco
This tasty non-alc tipple could get tales wagging. Each bottle of Pawsecco contains blended coconut, pomegranate and cranberry, and no added sugars.
Coconut: a natural source of electrolytes that is reported to aid a healthy immune system, and may also be great for skin and coat.
Pomegranate: contains Fibre, Vitamin K, Folate Potassium which is reported to boost your pet’s immune system.
Cranberry: cranberries contain Vitamin E, C and K, Copper, Potassium Manganese Iron, Magnesium, Fibre, and antioxidants that may assist in boosting the immune system and urinary tract health. It is reported it also aids in neurological health.
Santa Cigars
A tasty treat for cats and dogs. The Santa Cigars are edible fish and prawns sticks, with an extra vegan green dye stripe.
Good for dogs and cats, prawns are rich in proteins. They contain selenium, an antioxidant that is known for fighting free radicals and can also reportedly reduce brain aging. Prawns also contain Phosphorus, Vitamin B12, and Niacin. Phosphorus is important for healthy bones.
Vitamin B12 plays an important role in the metabolic processes, and Niacin is vital for enzyme function, fat production, and blood circulation.
According to pet nutritionists, a constant stream of high quality, high amounts of protein and amino acids can be seen as a possible preventative measure for future joint and arthritis problems in pets. Fish provides a substantial amount of dietary fat that is enriched with essential fatty acids, omega-3 and omega-6, a type of carboxylic acids that may help reduce inflammation in the body.
BoozeBud supports the responsible service of alcohol. It is against the law to sell or supply alcohol to, or to obtain alcohol on behalf of a person under the age of 18 years. Under Liquor Licensing Act 1997, Liquor must not be supplied to persons under 18. Licence No. LIQP770017717.
