Small Business Steps Up To Help The Arts Amid Economic Downturn
One industry that has been forgotten in the cost of living crisis is the arts, essential to the economy but oftentimes overlooked.
Arts contribute around $15 billion to Australia’s Gross Domestic Product (GDP) – total GDP is around $893bill. The sector also has a ripple-like economic impact on hospitality industry revenue by creating a sustained influx of customers. For every theatre show, live music gig, or art exhibition, there are cafes, bars and restaurants that all benefit too.
BUT, one small business in Sydney’s north shore is trying to help artists amid the economic turndown as art sales have dropped by an estimated 40%.
Avi Efrat, owner of Fantastic Framing – a mobile framing business he started from the back of his van and now has 10 stores across Australia – is wanting to uplift artists by creating a community where artists can come and collaborate together along with offering business coaching, and free educational business tools.
They need a community where they can support one another and learn from one another at the same time.
The government isn’t helping uplift this sector, instead it’s undervalued, says Avi. I want to help empower and fill gaps for artists and our art community.
Fantastic Framing
Custom Picture & Photo Frames
Mobile Picture Framing Solution
Welcome to Fantastic Framing, the affordable mobile picture framing solution that delivers its services and products straight to your home. Our Sydney, Brisbane, Melbourne and Perth CBD picture framing shops offer services throughout the CBD (plus all surrounding suburbs) and are the most comfortable way of getting any artwork framed.
What we offer?
We bring all the equipment and expertise to your home, office or wherever else you may need. Let us save your time and match the frames to your décor! Mobile picture and photo framing make getting your art and memorabilia framed easier than ever. It saves your time and ensures that no damage occurs during transit.
Fantastic Framing on MUM CFOs
Fantastic Framing is considered one of Australia’s best home and interior decorators. Since its inception, they have provided framing services for many notable artists in Australia. And they always take great delight in introducing these amazing artists to Australians who love art.
The number of art exhibitions and gallery openings has increased, notwithstanding the coronavirus pandemic. This is good news for art lovers and collectors as there is no better time to purchase new art pieces for their collection. To help with this, MUM CFOs worked with Fantastic Framing’s founder, Avi Efrat, to decide which art pieces were suitable for different spaces.
While sourcing and selling artworks, Avi fell in love with the world of art. When the demand for ways to showcase artworks became intense, he founded Fantastic Framing, a mobile and storefront framing business. Together, they pushed forward three artists with different motivations and mediums for their art, but who have greatly influenced the art world.
The most crucial thing they pointed out about choosing a piece of art is the need to love it. Other important factors to consider are the size of the room and personal style, tone, and theme.
Together, they went ahead to curate a list of artists who produce art pieces that are at the cutting edge of Australian art.
They grouped Martine Vanderspuy and Shazia Imran as artists whose art has global influences. Martine makes resin art inspired by her love for the sea. She has perfected using resin to create photorealistic works of art that depict the ocean’s mood. Martine boldly captures the effects of light and water. According to her, she is trying to convey the multitude of perspectives the sea is capable of showing.
Shazia Imran, who has won multiple awards for her art pieces, is recognized for her dynamic mixed media pieces that investigate the spiritual and emotional themes behind familiar architectural settings and the organic. Her inspiration comes from her travels, and using this inspiration, she creates works of art that juxtapose landscape, memory, and the subconscious.
An artist towing a completely different path from the two mentioned is Alejandra Sieder. Her art pieces are an exploration of her consciousness, and so each piece of art feels different. Her work describes how the human consciousness responds to different situations. She uses oil, sand, ink, acrylic, iron shavings, and resins as her medium.
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