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Not a Souvenir: Tony Albert and MCA Australia launch national donation drive for uncomfortable Aboriginalia

Written by Media Release

Not a Souvenir: Tony Albert and MCA Australia launch national donation drive for uncomfortable Aboriginalia 

Media release 20 May 2026, Sydney

 

Acclaimed artist Tony Albert and the Museum of Contemporary Art Australia (MCA Australia) today launch the Aboriginalia Appeal to celebrate the opening of his major solo exhibition – Tony Albert: Not a Souvenir.

Throughout his career, artist Tony Albert has sparked conversations about Australian history and identity by reclaiming ‘Aboriginalia’ – kitsch objects that feature stereotypical portrayals of Aboriginal peoples and cultures.

 

Tony has been collecting Aboriginalia since childhood. As a young Aboriginal boy growing up surrounded by these objects, collecting them was a way of trying to understand the world around him and his place within it.

But from ashtrays to tea towels to boomerangs, these artefacts tell a complicated story that reflects the commodification and misrepresentation of Aboriginal cultures into decorations, souvenirs, and mascots. While some came from remarkable Aboriginal entrepreneurs such as Bill Onus and Jimmy Pike, who strategically entered the tourist and souvenir markets on their own terms, most were produced from non-Indigenous perspectives and reduced First Nations people to stereotypes.

For many of us, whilst we might not have bought or made these objects, we’ve been living with them ever since: their presence lingering in our collective cultural unconscious as relics in dusty cabinets, op-shops, and vintage stores.

 

The Appeal provides a simple pathway to donate found, inherited or collected items that feature inauthentic representations of Aboriginal peoples and cultures created without their consent. The public are invited to bring Aboriginalia to a collection point at MCA Australia. By donating, they join Tony Albert in his ongoing mission to remove and repurpose these objects and celebrate Indigenous survival, truth-telling, and cultural pride.

The Aboriginalia Appeal launches alongside MCA Australia’s major exhibition Tony Albert: Not a Souvenir – a vibrant, optimistic celebration of Indigenous survival and cultural pride. Bringing together Albert’s work across sculpture, photography, installation, painting, and assemblage alongside major new commissions, the exhibition demonstrates how even the most difficult materials can be used to help us understand the past – and shape the future.

‘I’ve been collecting Aboriginalia since I was a child. And if I had my way, I’d love to take the whole lot of it out of circulation. This isn’t about guilt; it’s about what we do next,’ says Albert. ‘It’s about taking these objects and turning them into something that celebrates our survival and our vibrancy as the world’s oldest living culture.’

Suzanne Cotter, Director of MCA Australia, says: ‘Tony Albert’s work has always been about the power of the image to both harm and heal. Not a Souvenir is a radical reimagining of Australia’s complex histories. Most of all it is a joyful and deeply optimistic exhibition. The Appeal is an invitation for all Australians to play an active role in truth-telling – moving these objects from a place of private discomfort into a public space of creativity and cultural vitality.’

Get Involved 
The MCA invites the public to bring Aboriginalia to the Museum during the exhibition period.

  • Collection point: A dedicated drop-off station will be located in the MCA.
  • The future of the objects: The objects will be passed on to artist Tony Albert, who will decide how they are used and transformed.
  • Archive: Donors will be invited to share where the object came from and what their relationship to it is, to form a powerful social archive and a companion narrative to the physical material. This will be done by asking them to email a photograph of the object and write its story when donating.

Exhibition Details  
Exhibition: Tony Albert: Not a Souvenir 
When: 21 May – 19 October 2026
Where: Museum of Contemporary Art Australia, Circular Quay
Tickets: tix.mca.com.au

About the artist
Tony Albert (Girramay, Kuku Yalanji, Yidindji peoples) is one of Australia’s most fearless and influential contemporary artists. His dynamic practice spans sculpture, photography, installation, painting and assemblage. Grounded in a longstanding practice of collecting found material, Albert reclaims popular images of Aboriginal Australia with wit, beauty and force. His assemblages of ‘Aboriginalia’ transform the visual language of colonisation, turning objects of prejudice into symbols of resistance, resilience and pride. Nationally recognised as a leading ambassador of First Nations art and culture, Albert has exhibited widely over the past two decades and is deeply respected for his prestigious public commissions, which include the Australian War Memorial, City of Sydney, Queensland Art Gallery | Gallery of Modern Art, Allianz Stadium, and Public Art Fund, United States.
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Media enquiries
Charlotte Greig, PR Manager
charlotte.greig@mca.com.au
+61 404 111 919
About Museum of Contemporary Art Australia (MCA Australia)

The Museum of Contemporary Art Australia (MCA Australia) presents, collects and engages with the art of our time. Guided by the principles of belonging, connection and influence, we aim to be the defining platform for contemporary art and ideas in Australia and beyond. Located on Sydney Harbour at Tallawoladah, a home to stories, art and culture for over 65,000 years, we connect the widest possible public to contemporary art through exhibitions, events, creative learning and access programs. Our evolving Collection of over 4,700 artworks is the only public collection in Australia dedicated to the work of living artists, with over a third represented by Aboriginal and Torres Strait Islander artists. As an independent, not-for-profit organisation, MCA Australia raises over 80% of its revenue each year through donations and commercial activities to deliver its artistic and engagement programs.

Make a donation

The MCA is an independent, not for profit museum. We rely on generous donations to connect everyone to the art and ideas of now.

Learn more >

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MCA Australia
Tallawoladah, Gadigal Country
140 George Street
The Rocks, Sydney NSW 2000

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Museum of Contemporary Art Australiagu wawa Cadigalmirung nura badu garrigarrang*

The Museum of Contemporary Art Australia acknowledges the Gadigal people of the Eora Nation, the traditional owners of the land and waters upon which the MCA stands.

Image: Tony Albert, Story, Place, 2023, Tia Collection © Tony Albert, image courtesy the artist, Tia Collection and Sullivan + Strumpf, photograph: Rhett Hammerton

Tony Albert, courtesy of the artist, photograph: Louis Lim

*Language translation undertaken with assistance from Professor Jakelin Troy and endorsed by local community Elders and the MCA Aboriginal & Torres Strait Islander Advisory Group.

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