TCS SYDNEY MARATHON LAUNCHES HIGH PERFORMANCE PROGRAM POWERED BY PORSCHE
-Applications surge more than 2,000 per cent as the world’s best sub-elite runners set their sights on Sydney.
(Sydney, 17 June 2026) The TCS Sydney Marathon presented by ASICS has today announced the launch of the High Performance Program powered by Porsche, a bespoke program designed to deliver a professional-level race experience to the world’s best sub-elite marathon runne
“We are seeing a new generation of sub-elite runners who are redefining what it means to compete at the highest level outside of professional sport. These athletes are fiercely competitive and increasingly deliberate about where they choose to race,” he said.
Performance Program aligned naturally with Porsche’s commitment to performance at every level. Porsche has always believed that the pursuit of personal best is not reserved for the few,” he said. “The High Performance Program powered by Porsche reflects that belief. These are athletes who dedicate themselves to their craft with the same discipline and precision that drives everything we do at Porsche. We are proud to support them and to be part of a program that is raising the bar for sub-elite running on the world stage.
In 2024, Sydney hosted the Abbott World Marathon Majors Marathon Tours & Travel Age Group World Championships, welcoming 1,800 of the world’s best sub-elite athletes to the city. The event was a resounding success, delivering a world-class experience that drew praise from athletes and the global running community alike, and proved the appetite for a marathon that takes its sub-elite field seriously
Now, the TCS Sydney Marathon has built on those learnings to deliver a program that is genuinely world-leading, treating sub-elite athletes as professionals in their own right and offering an experience that is unrivalled before, during and after race day
Program benefits include a dedicated warm-up area, dedicated bib collection and an exclusive shakeout run where runners from across the world can connect together before race day.
The TCS Sydney Marathon is supported by the NSW Government via its tourism and major events agency, Destination NSW. The event is owned by Athletics Australia and managed by Pont3.
ABOUT TCS SYDNEY MARATHON PRESENTED BY ASICS\
The TCS Sydney Marathon presented by ASICS is Australia’s largest marathon and is the sole remaining participant legacy of the Sydney 2000 Olympic Games. The TCS Sydney Marathon is supported by the NSW Government via its tourism and major events agency, Destination NSW. The event is owned by Athletics Australia and managed by Pont3. The only mass participation running event in Australia to have a four hour live broadcast each year, the TCS Sydney Marathon boasts participation from over 117 countries and has raised over $36 million for charitable organisations since its inception.
ABOUT PORSCHE CARS AUSTRALIA
Australia has held a special place in Porsche’s history since Melbourne entrepreneur Norman Hamilton imported two early 356 models in 1951, making Australia Porsche’s very first right-hand drive market and one of its first export territories. Since those early days, Australia’s passion for Porsches has grown, with thousands of Porsche vehicles finding new Australian homes each year. Porsche Cars Australia is a wholly owned subsidiary of Porsche AG and is represented by 14 Official Porsche Centres throughout Australia.
ABOUT ABBOTT WORLD MARATHON MAJORS
The Abbott World Marathon Majors (AbbottWMM) is a series of eight of the largest and most renowned marathons in the world – Tokyo Marathon, Boston Marathon presented by Bank of America, TCS London Marathon, BMW BERLIN-MARATHON, Bank of America Chicago Marathon, TCS New York City Marathon, the TCS Sydney Marathon presented by ASICS and now the Sanlam Cape Town Marathon.
Encompassing an annual series for elite runners and elite wheelchair athletes, AbbottWMM also applauds the achievements and passion of everyday champions from around the world. AbbottWMM also operates the Abbott World Marathon Majors Marathon Tours & Travel Age Group World Rankings, offering athletes aged 40 and over the chance to compete against their peers for a place in the Abbott World Marathon Majors Marathon Tours & Travel Age Group World Championships. The 2024 Championship was held within the 2024 TCS Sydney Marathon.
For more information, visit www.worldmarathonmajors.com
Motorsport has also been a strong focus for Porsche in Australia from the earliest days of the marquee ‘Down Under’. Porsche’s racing heritage continues today in the Carrera Cup Australia series. Porsche owners and enthusiasts in Australia also enjoy bespoke events and experiences such as the Porsche Pavilion at the Formula 1® Australian Grand Prix and Porsche Track Experience.
ABOUT TATA CONSULTANCY SERVICES (TCS)
