Sydney Times


Winter sunshine in a glass, the year-round appeal of Provence Rosé

Written by Publicity Content

Winter sunshine in a glass, the year-round appeal of Provence Rosé

Once upon a time you could identify your Russian KGB operatives from simple wine and food pairing mistakes such as ordering the red with fish, (From Russia with Love, thank you Mr Bond) but these rules went out the window decades ago as everyone has got to understand that rules, especially in the wine space, are made to be broken.

So when Australia hits the colder months, do you stop drinking rosé with your long lunches, 1st birthday parties and celebratory get togethers? We think not. In fact Provence Rosé sales have been increasing year on year during winter, and whilst it’s always welcome by the pool it can now be found across all the finest ski fields of Europe to après ski in Thredbo and Mount Buller. From the Poolside Rosé of Summer, to Slopeside Rosé this winter, Vins de Provence has you covered.

The classic Provence pale, dry rosé style is just what’s needed to get both our taste buds and us up and about, a slap across the cheeks with freshness, fruit and good zingy acidity to awaken our palates. Here’s why you’ll still be enjoying a taste of Provence this winter:


A hallmark of the finest wines is the ability to match both like for like, or to counter one flavour with another. Provence Rosé is perfect for this, cutting through the sweet fattiness of Charcuterie, or the richness of slow roasted meats, right through to pairing well with Asian flavours. Even those with a good lick of chilli heat such as Thai curry, or dare we say it, a Rogan Josh. Lighten up your winter dining. If it works in summer it will still work in winter.


Sure there are other beverages with a bubbly take on the celebratory, but few things are more fun than enjoying a thirst slacking, joyful glass of Provence rosé with friends. A chilled glass of rosé also looks smoking hot against your latest Instagram shot against the snow, halfway up a mountain. Add in the hot tub? Sure why not, while your there how about a magnum, better to share with your new chums?

A Ray of Sunshine in Winter

There is something psychologically uplifting about drinking a glass of something you associate summer with that it’ll give you a lift! Blow away the winter blues, transport yourself to the South of France. Watch the Tour de France on TV as you picture yourself in one of the villages, a bottle of Provence rosé on the table, a delicious light and healthy lunch, you there yet? There’s something about the power of a good glass of condensed sunshine to uplift the soul when the winter sun isn’t shinning.





Winemakers in Provence have cultivated their passion for crafting classic rosé wines for generations, and the region is now globally recognised as the true home of rosé. From the Mediterranean coast to the foothills of the Alps, and from Aix-en-Provence to Nice’s illustrious Riviera, Provence’s beautiful vineyards stretch across approximately 195km. 2021 saw 167 million bottles of AOP wines produced (equivalent to 1,255,060 hl in volume), 91% of which were rosé, 5% were red, and 4% white wine. The main grape varieties are Syrah, Grenache, Cinsault, Tibouren and Mourvèdre.


About Provence Wines

Vins de Provence, the oldest vineyard in France, brings together three appellations d’origine contrôlée spanning close to 200 km, between the Mediterranean and the Alps, across the departments of Bouches-du-Rhône, Var and a commune within the Alpes-Maritimes: the AOC Côtes de Provence, AOC Coteaux d’Aix-en-Provence and AOC Coteaux Varois en Provence. These are united under the Conseil Interprofessionnel des Vins de Provence (CIVP), and bring together some 490 private wine producers, 61 cooperative producers as well as 90 wine traders. It is intimately linked to Provence’s identity, sharing the same values of authenticity, sensoriality and audacity. Today, 38% of French AOC Rosés wines and 4.2% of Rosés in the world hail from Provence and there are renowned for their signature style – pale pink, dry and aromatic.


Our trade platform: Provence Wine Connect

Try our new trade platform free of charge dedicated to the Provence wines.
This easy-to-use tool allows you to connect with the Winemakers of Provence: exchange, discuss, and develop your business thanks to Provence Wine Connect.

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