Sydney Royal Easter Show commercial pavilions come to life to help support small businesses
Posted on : 03 April 2020
While the 2020 Sydney Royal Easter Show (the Show) may not be opening its doors as scheduled this Friday, the Royal Agricultural Society of NSW (RAS) will be bringing its commercial pavilions to life online in a bid to support exhibitors who have lost income due to the historic cancellation.
Connecting consumers with over 100 commercial exhibitors, the RAS will be featuring the great Australian business that patrons would have explored at this year’s Show from Friday, 3 till Tuesday, 14 April.
Ollie and Max womenswear Director, Samantha Burns has been exhibiting at the Show for 14 years and says it’s a huge personal and financial investment.
“The Show is integral to our business; as a seasonal business it represents the first 6-months of our yearly income. We design and manufacture Ollie and Max womenswear- no small feat- so begin our show preparation 6 months in advance,” Ms Burns said.
“Our business is event based, we see our customers in the country and city largely at events and pop-up shops. With these now cancelled until September, the majority of our income has been lost but there is no time to worry and I am a fighter, so we’ve picked up our socks and looked to an online solution with the help of some mates.
“To be able to offer our customers an online shop is crucial, and while we have been online for a few years now, we are a face to face community so it’s a big change having to rely solely on the online market. If we can all support each other, the devastation can be coped with a little better.
“This shop represents the best parts of the Show- community and togetherness- the Aussie spirit, when times are tough we get behind each other, fight on and come out the other side.”
Paul Bowd, Head of Commercial, Sydney Royal Easter Show said this online marketplace is a small way the Show can support its exhibitors during these unprecedented times.
“We’ve received a lot of interest from the general public wishing to still show their support of great Australian products and store-owners, like Samantha, who have been financially hit by not only the cancellation of this year’s Show but the public health emergency currently impacting our nation,” Mr Bowd said.
“By bringing our commercial pavilions online we can connect patrons to the incredible variety of products they would have been able to explore at this year’s Show. This is a small but practical way that we can support our commercial stores and I encourage the general public to get online and support these local-Australian operators over the next 12 days.”
Visit the Sydney Royal Easter Show online marketplace at www.eastershow.com.au between Friday, 3 and Tuesday 14 April 2020.