Single O serves free coffee to mark the launch of NSW’s first dedicated coffee upcycling program
Media Publicity release-Thursday 16 October 2025/Reposted 28 October,2025
On Wednesday 29 October, Single O is inviting Sydneysiders to ‘Give a Puck’ for the planet at a special event celebrating the launch of its new sustainability initiative with social enterprise Reground – NSW’s first dedicated coffee waste diversion project. Coffee lovers who bring their reusable cup to Single O Surry Hills will receive a free takeaway coffee, along with a ‘Giving a Puck’ reusable cup filled with coffee compost enriched soil and a planted coffee tree seed to grow at home.
The Giving a Puck project will enable cafes and restaurants across NSW to participate in an easy-to-access coffee waste collection service, helping businesses significantly reduce their environmental footprint. In the first five years, Single O and Reground expect to divert an estimated 3 million kilograms of coffee from landfill – equivalent to 85,000,000 cups of coffee.
“Spent grounds are the coffee industry’s hidden waste problem. We so often think about the impact of single-use cups, but not the spent coffee puck from our morning latte that goes to landfill,” says Mike Brabant, CEO, Single O. “We’re fired up to be changing that – this project gives everyday coffee drinkers a simple way to get involved and help create a more sustainable future for coffee – it’s as simple as supporting your local cafe that Gives a Puck.”
A number of leading Sydney cafes have already signed on to the project, including Happyfield, Soulmate Coffee, Superfreak, The Bakery on Glenayr, Three Blue Ducks and Bills.
For more information visit https://singleo.com.au/blogs/news/dishing-the-dirt-free-coffee-day
The free takeaway coffee activation will be running all day on Wednesday 29 October 2025, 7am-3.30pm at Single O Surry Hills – 60-64 Reservoir Street, Surry Hills.
One free coffee per person, available for the first 400 customers.
