OREO LAUNCHES WORLD’S SMALLEST DRIVE-THRU WITH THOUSANDS OF FREE MINI FROZEN TREATS UP FOR GRABS
Media/Publicity Release Sydney 28 July,2025
Following the successful launch of OREO Mini Bites in Australia, which have already sparked plenty of buzz, OREO is inviting Aussies to buckle up for something truly unique: the world’s smallest drive-thru.
Popping up for one day only in Sydney’s Pitt St Mall, the OREO Bite-Sized Drive-thru promises a record-breaking, truly unique frozen snack experience with 5,000 cups of OREO Mini Bites given away – fun-sized, freezer-fresh, and 100% free.
On Saturday 2nd August, you’re invited to join in the fun and jump into a mini motorised car (yes, you read that right) for the world’s tiniest drive-thru experience. Forget your usual drive-thru run; OREO is turning everything Mini! Cruise up in your pint-sized ride, navigate adorably small speed bumps and speakers, then pull up to the miniature drive-thru and grab a free cup of OREO Mini Bites. A mini, nostalgic, and delicious experience to celebrate the snack sensation taking
Australia by storm.
“Since launch, OREO Mini Bites have been an instant hit with Aussies, with strong early sales proving their love for this new way to enjoy a classic. To celebrate the momentum, we’re doing it the OREO way – with something fun, playful and a little bit unexpected.” says Andrea Hamori, Head of Marketing at Peters Ice Cream.
“These bite-sized treats combine the iconic OREO cookie flavour with creamy vanilla, all in a perfectly snackable on-the- go format. They’re already making waves in convenience stores, and we’re just getting started!” added Andrea.
What to know:
• Where: Pitt St Mall, Sydney CBD 2000
• When: Saturday 2nd August, 11am – 7pm
• What: FREE OREO Mini Bites and the world’s tiniest drive-thru!
Don’t miss your chance to try OREO’s immersive mini drive-thru experience, ending with creamy vanilla bites coated in
crushed OREO cookie crumb.
If you miss the drive-thru fun, don’t worry – OREO Mini Bites are available in freezers nationwide at leading Petrol &
Convenience stores including 7-Eleven, Ampol and more, for RRP $7.00.
About Peters Ice Cream
Peters Ice Cream has been an Australian tradition since 1907. As Australia’s most loved and favourite ice cream,
we’ve continued the legacy that founder Fred Peters began over 110 years ago – with our diverse stable of brands
ranging from healthy and low sugar options to fun everyday snacks the whole family can enjoy on any occasion –
from Drumstick, Connoisseur, Maxibon, Frosty Fruits, Proud & Punch, to favourite Aussie classic, Peters Original.
Almost all of our ice creams are Australian made in our factory in Mulgrave, Victoria and still honouring Fred Peters’
forward-thinking spirit that created the foundation for our continuous culture of innovation. We have always been
ready to embrace – and invent – new ways of delivering ice cream to Australians using the latest technology,
imagination, and a bit of know-how magic.
About OREO® Cookie
OREO is the World’s No. 1 cookie, available in more than 100 countries around the globe. Over 60 billion OREO®
cookies are sold each year. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit
was developed in 1912. For more information, visit au.mondelezinternational.com, oreo.com.au or follow OREO® on
Instagram.
