Fusion Originals Makes Its Saigon Debut
Fusion’s inaugural property under its newest brand opens in July
HO CHI MINH CITY, Vietnam (July 5, 2022) – Vietnam’s most recognized hotel group introduces its latest lodging experience.
The first Fusion Originals, Fusion Original Saigon Centre, will welcome guests from July 2022. Located in Saigon Centre, atop the Takashimaya Shopping Mall, these 99 bespoke accommodation units occupy 10 floors in one of the city’s largest and most fashionable mixed-use developments. With panoramic views over District 1, this property is in the center of Ho Chi Minh City’s vibrant commercial and tourist area.
Fusion Original Saigon Centre offers a playful, youthful vibe with bold aesthetics and whimsical art pieces. Colorful walls with floor-to-ceiling paintings of Vietnamese women in traditional ao dai feature prominently in public spaces.
The restaurant, Miss Thu, also conveys local culture with a ceiling design reminiscent of Vietnam’s iconic hats, and wall lighting that evokes traditional drums. With access to a full-length outdoor swimming pool on the sixth floor, guests can enjoy lounging in a garden area. For quiet time, The Nest guest lounge offers a secluded area to unwind and relax in plush private sofa chairs.
“Travelers these days want to connect with a story; they want to feel part of the distinct narrative of a place,” said Kevin Beauvais, CEO of Fusion Hotel Group. “Traditionally, guests found the experience outside of where they stay. With Fusion Originals, there’s an experience in their accommodation. Saigon has many local sights; Fusion Original is now one of them.”
Fusion has big plans for Fusion Originals and is currently exploring multiple locations around the country. Like the Saigon Center inaugural property, these Fusion Originals will be designed to capture local fashion & culture, highlighting pioneers and trailblazers who have pushed boundaries in their respective fields.
“The opening of Fusion Original Saigon Centre is a great example of our company’s capabilities as a fully integrated platform. It showcases our in-house capabilities in brand creation, project development, hotel operations, and principal investing. We plan to aggressively grow the Fusion Originals brand, as well as other portfolio brands and investment initiatives as the travel market rebounds strongly in Vietnam and Southeast Asia,” shared Christopher Hur, President of Lodgis, the owning company.”
A high standard of service remains at Fusion Originals, but the uniformity will stop there. The core pillar of the new brand is that no two properties will be alike. Each will have its own distinct personality and be one-of-a-kind. They will be Original.
Fusion Original is one of eight brands that now come under the Fusion umbrella. The fast-growing hotel group also recently added Thai-based GLOW Hotels & Resorts to its collection, as they expand regionally. With this new Saigon opening and the GLOW acquisition, Fusion has more than 4,000 rooms in Vietnam and Thailand.
“With our expanding brand portfolio, including a diverse range of properties in many of Vietnam and Thailand’s top tourist destinations, we believe we can cater to the growing needs and wants of a wider audience of travelers,” said Peter Meyer, CEO of Lodgis. “
This is especially important as we rebound from the pandemic and as tourists look for more unique and inspiring travel experiences.”
Room rates at Fusion Original Saigon Centre start from USD160++.
fusion is a leader of wellness-inspired hospitality brands in Vietnam, managing 20 properties in Vietnam and Thailand and expanding to open new hotels and resorts in both countries.
fusion originals are culturally curated and artistically contemporary, the stylish place in town where every layer, nook, and cranny tells a story overflowing with unique twists and surprises.fusion resorts combine stylish, sharp, and sophisticated, blending bed-to-beach living and holistic wellness in a fresh approach to traditional beach vacations.
Maia resorts guide the inner foody on an unforgettable journey of gastronomic exploration and holistic spa treatments designed to tantalise the taste buds and revitalise the spirit.
fusion suites give urban adventurers or family explorers a place to recover in a city to discover, mixing comfort and convenience with funky, fun and informal.
by fusion: Hotels by Fusion allow guests to explore and be exposed to truly one-of-a-kind retreats whilst still indulging in the traditions, values, and facilities provided under the management of Fusion Hotel Group.
GLOW appeals to today’s modern travelers who are ready for anything, seek fun and avant-garde experiences. Each unique property plugs into exciting urban vibes or exclusive seaside destinations. Don’t just live, GLOW!