Sydney Times


Cracker Barrel^ launches #Snacktivism

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Cracker Barrel^ launches #Snacktivism

A third of Australians feel their company could do more to improve wellbeing at work

Cracker Barrel^ launches #Snacktivism – a movement to get Friday snacks into
workplaces across Australia, giving colleagues a chance to connect

Over a third (35%) of employees felt their company isn’t doing enough to improve wellbeing in the workplace according to a new report.
The Facts on Snacks Report*, commissioned by Cracker Barrel, sheds light on Australians’attitudes towards workplace wellbeing and the role that social get-togethers can play inimproving relationships between colleagues.
Almost three quarters (74%) of employees said that get-togethers over snacks make them feel happier and more connected in the workplace.
Despite this, only 29% of employees said their company regularly organised Friday
afternoon snacks, with many employees missing out on the joy this simple ritual can bring.

It also found that nearly half (46%) the Aussie workforce feel that an over reliance on emails as the main way to communicate with colleagues was impacting their ability to form meaningful relationships at work.
Pressure to meet business targets and a lack of time to talk socially were also deemed
significant barriers to connecting with colleagues.
Cracker Barrel is launching #Snacktivism, a movement to bring Friday snacks to offices
across Australia and build better relationships between colleagues.

For a limited time only,employees in Melbourne and Sydney can register at to receive free snack packs to share with their office on Fridays between 29th November until 13th December.
Workplace wellbeing expert and founder of The Happiness Institute, Dr Tim Sharp, also
known as Australia’s Dr Happy, said the simple act of sharing snacks between colleagues
can do more than just enhance happiness at work.

“The benefits of spending time with colleagues over snacks are often overlooked. It can drive stronger collaboration between teams and encourages employees to connect with other co-workers who you might not normally engage with on a daily basis.”

“The Snacktivism campaign is a fantastic chance for employees to organise snacks for their
office and for all to reap the rewards.’’
The benefits of workplace snacking
• 70% of Australians felt that sharing snacks with workmates encourages collaboration.
• 68% believe that bonding over snacks builds the foundation for more important
• 55% agree that snack-based socialising is beneficial to their career.

• Half of all employees declared that cheese is their favouriteHalf of all employees declared that cheese is their favourite snack for an office get-together.

Mike Murray, Head of Marketing at Saputo Dairy Australia said the promise of Friday snacks can often keep us going through a tough week.
“That’s why Cracker Barrel is empowering all employers and employees to introduce Friday snacks into their workplace. We know snacking brings people together and we’re passionate about fostering connectivity and helping colleagues become friends in workplaces across Australia.’’
Simply visit from 25 November to order your snack pack for your teamor office, orders will be delivered on Fridays from the 29th November until the 18th
December, stocks pending.


*The Facts on Snacks Report
Cracker Barrel commissioned The Facts on Snacks report to shed light on Australian employees’ attitudes towards workplace wellbeing and the role that social get togethers can play in improving employee connectivity. We also investigated how snacking with colleagues can impact these things for the better. The report had 1,000 respondents, forming a representative sample of Australian workers.
About Cracker Barrel
Part of the Saputo Dairy Australia group of brands, Cracker Barrel is a premium range of full-flavoured entertaining cheese, offering vintage cheddars and its recently introduced Infused’ cheddars.
^Cracker Barrel is a registered trademark of Kraft Foods Group Brands LLC, used under license.

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